<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/4969f02f6f0e4ef8b3936030d464faae&quot; frameborder=&quot;0&quot; width=&quot;1640&quot; height=&quot;1230&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1230</height><width>1640</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1230</thumbnail_height><thumbnail_width>1640</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/4969f02f6f0e4ef8b3936030d464faae-3f899e9230a51e30.jpg</thumbnail_url><duration>1389.767</duration><title>Transforming Your Marketing Plan With a Search-First Strategy</title><description>In this video, I discuss the importance of implementing a search-first strategy in your marketing plan. I explain how understanding the interaction between different marketing channels can improve your search rankings and increase your online presence. I also provide a real-life example of a cosmetics brand that saw a decline in brand awareness and organic traffic due to a lack of a search-first strategy. By prioritizing high-impact content and harnessing user insights, you can create a data-driven and agile strategy. No action is requested from the viewers.</description></oembed>