video1.0<iframe src="https://www.loom.com/embed/49b29c61d3714032bb1fd986ab3e9f80" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/49b29c61d3714032bb1fd986ab3e9f80-ed20f8874cd0a4da.gif284.267In this video, I walk you through how to effectively use tags and segments in Letterhead to better organize our audience and ensure we send the right messages to the right people. I demonstrate two methods for adding tags: directly in Letterhead and via import, highlighting the importance of using underscores for spaces and pipes for multiple tags. After importing a subscriber list, I show how to create segments based on these tags, specifically focusing on a "decor content" segment. I encourage you to follow along and implement these strategies to enhance our audience targeting. Please make sure to check your tags and segments after watching!