video1.0<iframe src="https://www.loom.com/embed/49cd2a79fe2b4647b17517f8d461591c" frameborder="0" width="1114" height="835" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8351114Loomhttps://www.loom.com8351114https://cdn.loom.com/sessions/thumbnails/49cd2a79fe2b4647b17517f8d461591c-1999355c731fc107.gif299.555356This Loom introduces Rove’s competitor intelligence product and how it helps identify gaps and opportunities within a category. It uses up to 15 data sources to surface the competitive landscape and consumer needs, offering three ways to start: tracking a category by keyword, tracking a category plus a specific product, or building a custom category (for example Hangover Supplements). The analysis takes a couple of minutes and produces an overview with pricing, promotions, customer reviews and sentiment, stocked and delivery expectations, search trends, churn and winners and losers, and feature breakdowns for the top 50, plus broader retailer context and market size with online versus offline mix.