video1.0<iframe src="https://www.loom.com/embed/4a5f9477e4ee4e8fa358fa0bd770cf56" frameborder="0" width="640" height="480" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>480640Loomhttps://www.loom.com480640https://cdn.loom.com/sessions/thumbnails/4a5f9477e4ee4e8fa358fa0bd770cf56-00718226d1b13afe.gif832.64This Loom explains why business owners often need leverage and clarity rather than more information or more work, based on an audit-style experience with founders. The author describes putting 21 founders in a room and identifying what they could not see, leading to relief, clarity, and new ideas such as one person writing 12 pages after opening her audit on a plane. They argue that people typically solve the wrong problem, and the missing insight is in underleveraging the right area of visibility, offers, demand, and even the owner’s energy. The author then promotes a five-day challenge to unlock specific leverage points in each business and guide participants through the exact places they should look.