video1.0<iframe src="https://www.loom.com/embed/4aac8587f484415ebbd5aabc4c5291bc" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/4aac8587f484415ebbd5aabc4c5291bc-c7302e3d286d8785.gif1256.256This Loom explains how salons and spas can reduce no-shows by using deposits and clear cancellation policies to protect revenue. It recommends collecting a small, non-refundable deposit, positioning it as securing the appointment and applying it to the service, with a clear 24 to 48 hour no-show or last-minute cancellation fee policy posted on the website and referenced during booking. The speaker shares that $25 is the deposit sweet spot, noting one case where a $25 deposit produced three times the bookings compared to a $75 deposit, with bookings dropping from about 30 per month to 6 to 8. Scripts and phone handling guidance are provided, emphasizing being upfront about the policy, using card on file, and avoiding Apple Pay so fees can be charged.