<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/4b17b8863f9f4e639b369a201a2ce009&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/4b17b8863f9f4e639b369a201a2ce009-00001.gif</thumbnail_url><duration>262.49741664800007</duration><title>MQLs and NQLs in Salesforce</title><description>In this video, I explain the concept of MQLs (Marketing Qualified Leads) and NQLs (custom objects in Salesforce). I discuss how MQLs can be attached to contacts or leads, and their purpose in identifying actions taken by potential customers. I also cover important details such as ownership, product interest, and status in the marketing life cycle. Additionally, I demonstrate how to create an MQL in Salesforce. Watch this video to gain a better understanding of MQLs and NQLs in Salesforce.</description></oembed>