<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/4ce93f47673c4ed5a275cf8c678ba5cd&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/4ce93f47673c4ed5a275cf8c678ba5cd-00001.gif</thumbnail_url><duration>799.266666666666</duration><title>Brand Audit Mini Course: Conversion Rates and Metrics</title><description>In this video, I discuss the importance of conversion rates and metrics in evaluating the effectiveness of your marketing efforts. I provide examples of standard conversion rates in different industries and explain how to use them as benchmarks. I also share strategies for gathering conversion metrics from various sources, such as email marketing software and client feedback. By the end of the video, you will have a clear understanding of how to track and analyze conversion rates to improve your marketing strategies.</description></oembed>