<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/4d0a1f1525774c45b6c7ea6de785bc9e&quot; frameborder=&quot;0&quot; width=&quot;1662&quot; height=&quot;1246&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1246</height><width>1662</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1246</thumbnail_height><thumbnail_width>1662</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/4d0a1f1525774c45b6c7ea6de785bc9e-e825b3ba691ad6a4.gif</thumbnail_url><duration>1721.045</duration><title>The Two AI Shifts </title><description>This Loom explains why business owners feel overwhelmed and behind, arguing that two AI-driven shifts are happening at the same time: AI recommendation and outdated business infrastructure. Shift one is the move to AI-generated answers that recommend specific providers, reducing comparison shopping. Shift two is the rapid aging of the tools and workflows businesses rely on, creating a gap that grows underneath them. Cindy-Anne Mulcaney shares how she rebuilt her SEO directory into an authority directory using AI to address this, including testing tools in her own business first and seeing qualified leads rise in weeks rather than months, while emphasizing that what lasts is how your business is organized behind the tools.</description></oembed>