video1.0<iframe src="https://www.loom.com/embed/4d3fee7935094fbbaafd660bd023f2d9" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/4d3fee7935094fbbaafd660bd023f2d9-b596a3ca8887289c.gif90In this video, I share the essence of our luxury sunglass brand, Kyora, which is inspired by mid-century architecture and focuses on creating unique, handmade pieces. I discuss how we've been leveraging word of mouth to grow our brand, but we're looking to connect with more people. The introduction of "shop with friends" has shown promising results, with analytics indicating a significantly higher conversion rate compared to our website. This proof of concept demonstrates our product market fit, and I emphasize the importance of referrals as a key strategy for free customer acquisition. I encourage viewers to engage with our brand and explore this new shopping experience.