video1.0<iframe src="https://www.loom.com/embed/4d5e9f912b4c4bed8c902cb5b5fd9fba" frameborder="0" width="3822" height="2866" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28663822Loomhttps://www.loom.com28663822https://cdn.loom.com/sessions/thumbnails/4d5e9f912b4c4bed8c902cb5b5fd9fba-f9000fd9e6e029ac.gif405.466732In this video, I discuss how travel and hospitality brands can scale their performance on CTV for sustainable growth, even amidst uncertainty. With digital ad spend expected to exceed $9 billion by 2026, it’s clear that travel brands are not pulling back but are instead leveraging accountable channels like CTV. I highlight key strategies for audience targeting, creative assets, and campaign structure, emphasizing the importance of giving campaigns time to mature before optimizing. I encourage you to focus on peak travel moments while maintaining an always-on approach and to engage with relatable creative. Lastly, I recommend partnering with our Mountain team to tailor these strategies to your brand and ensure ongoing momentum.