video1.0<iframe src="https://www.loom.com/embed/4dc79d4aefe04a82938f3dc5bc294828" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/4dc79d4aefe04a82938f3dc5bc294828-d2cbe5978904234c.gif378.4627In this first voiceover video verdict of 2026, I analyze an email I received from what3words, which I believe exemplifies a common mistake in email marketing: sending content that doesn't resonate with the audience. The email, intended as a highlights recap of 2025, felt very selfish and failed to engage me or other subscribers who may not have used the app recently. I emphasize the importance of targeting the right audience and crafting messages that address their needs, rather than focusing solely on the brand's achievements. I scored this email a 4 out of 10 due to its lack of relevance and clarity. I encourage viewers to reflect on their own email strategies and consider how they can better connect with their audience.