video1.0<iframe src="https://www.loom.com/embed/4de2e657244c41fda67317ed9236dde9" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/4de2e657244c41fda67317ed9236dde9-f1b2552fef30ce6d.gif164.99199999999996This Loom explains how to use a growth dashboard in a Google Sheet to evaluate marketing performance and guide scaling decisions. It recommends entering Net Revenue, COGS, Shipping and Fulfillment, Total Ad Spend, and other marketing, with data from Shopify and your ad platform. Key metrics highlighted include MER, described as total revenue over total marketing spend, and net acquisition MER, which counts only new customer revenue against ad spend. It also covers INCAC, the New Customer Acquisition Cost pulled from Shopify New Customers and compared to CPA Meta reports, noting that MER and acquisition are harder to manipulate and provide the most honest view of efficiency.