video1.0<iframe src="https://www.loom.com/embed/4dece93a343e4f51b8568bed30e58ad9" frameborder="0" width="1672" height="1254" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12541672Loomhttps://www.loom.com12541672https://cdn.loom.com/sessions/thumbnails/4dece93a343e4f51b8568bed30e58ad9-90024a63d0d21228.gif1050.194In this video, I guide you through identifying customers who didn't purchase extended service contracts post-sale, using the ESC Opportunities Report. I demonstrate how to generate personalized letters for ESC pitches and manage multiple solicitations efficiently. Additionally, I explain the crucial ESC solicitation setup process for customizing offers based on manufacturer criteria. Take note of the detailed steps provided to optimize your ESC sales strategy.