video1.0<iframe src="https://www.loom.com/embed/4df11ac99c5643ceb659653e14298fe4" frameborder="0" width="1872" height="1404" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14041872Loomhttps://www.loom.com14041872https://cdn.loom.com/sessions/thumbnails/4df11ac99c5643ceb659653e14298fe4-d1acdb7fe4211f1f.gif1048.798This Loom explains the main CRO issues hurting conversions and outlines a guided shopping redesign for the website. Alex says the biggest opportunity is not more traffic but making visitors confident enough to buy, noting that the current site does not sell before asking for purchase and that AI-generated content on the homepage is a major trust killer, along with visible code to users. He also highlights that the collection page is not guiding decision-making and that the product page lacks key answers and reassurance such as fit, fabric feel, shipping and returns, and gifting suitability. The proposed direction restructures each page so the homepage positions the brand, the collection page helps discovery, and the product page reduces hesitation while improving social proof and bundle options.