<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/4e2cb656f39d4364b063b2a5dbbb6ee0&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/4e2cb656f39d4364b063b2a5dbbb6ee0-2b63414132c9a8b3.gif</thumbnail_url><duration>68.314</duration><title>Creating and Managing Segments in WAX</title><description>In this video, I walk you through the process of creating a segment on WAX that you can reuse across your Serum tools and on WAX itself. I explain how to name your List and Segment and choose filters using Tags or Contact Attributes. For instance, I demonstrate selecting the WhatsApp Club attribute and setting its value to true. Please take action by following these steps to create your own segments effectively. This will help streamline your audience management and enhance your engagement strategies.</description></oembed>