video1.0<iframe src="https://www.loom.com/embed/4ff9eda25fc24b008415fd6de401390c" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/4ff9eda25fc24b008415fd6de401390c-50b9d7e402c0c5ee.gif962.27In this video, I discuss how to bridge the gap between the in-person experience of Beeza's Kitchen and Dinner Party in a Box and its online presence. I highlight the importance of managing communication channels and creating a central narrative that reflects our services. I propose a three-phase approach: building awareness around our most visually appealing service, mapping the customer journey to upsell complementary offerings, and defining our hero customer to effectively engage creators. By implementing these strategies, we can enhance our community engagement and drive growth. I encourage you to consider these insights and think about how we can apply them moving forward.