video1.0<iframe src="https://www.loom.com/embed/4ffcfc9d8c324029aceb0acbeb03abcf" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/4ffcfc9d8c324029aceb0acbeb03abcf-00001.gif367.441In this video, I share my journey of struggling with low show-up rates for meetings and how implementing a Video Sales Letter (VSL) significantly increased my show-up rate from 25% to 75%. I explain the importance of providing value and reasons for attendees to show up, rather than resorting to incentives like gift cards. I detail how crafting a compelling VSL and landing page can establish authority, problem awareness, and industry expertise, ultimately boosting meeting attendance.