video1.0<iframe src="https://www.loom.com/embed/501f0635f7dc4fc9a821cb7d0615b9fc" frameborder="0" width="1672" height="1254" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12541672Loomhttps://www.loom.com12541672https://cdn.loom.com/sessions/thumbnails/501f0635f7dc4fc9a821cb7d0615b9fc-00001.gif190.6333333333333Hey there, it's Elliot! In this video, I'll be explaining how I use the CPA calculator to help us understand the process of creating a new product. I'll walk you through the key concepts, such as lifetime value, cash flow, and breakeven CPA. By the end, you'll have a clear understanding of how to determine the optimal customer acquisition cost for your business. So grab a pen and paper, and let's dive in! Link to the calculator: https://docs.google.com/spreadsheets/d/1VIHftbHJDVVH0aBKmedgy0buSZxd92LvULBF-ec7dcw/edit?usp=sharing