video1.0<iframe src="https://www.loom.com/embed/504938fbab384e878dab75b0ade66534" frameborder="0" width="2068" height="1551" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15512068Loomhttps://www.loom.com15512068https://cdn.loom.com/sessions/thumbnails/504938fbab384e878dab75b0ade66534-bbe30d7b3eb5559e.gif787.239This Loom reviews Convertica Studio’s conversion-focused audit and recommended redesign of a tabletop-inspired apparel Shopify store. It argues the homepage, collection, and product pages feel like a product catalog rather than a guided shopping experience, reducing desire and making visitors unsure where to go. The proposed direction sharpens the hero messaging, adds clearer category paths and proof higher on the page, turns collection pages into decision pages with badges and quick actions, and reorganizes the product page to prioritize the purchase box and objection handling (fit, softness, print quality, shipping and returns) while improving cross-sells and average order value. The discussion ends by proposing a strategy call with Eva and Alex to cover priorities, scope, and implementation timeline.