video1.0<iframe src="https://www.loom.com/embed/508a5a3f12d548be84ca0fee6622d9b9" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/508a5a3f12d548be84ca0fee6622d9b9-a451bf779f88053f.gif340.7405In this video, I share my experience as a new customer of Not On The High Street after making a purchase on December 7th. I've received around 12 emails in just 48 hours, which feels excessive, and I'm particularly frustrated by a poorly timed membership offer that doesn't align with my recent purchase. I discuss how the messaging is off, especially since I was not aware of any membership option when I bought the products. My main takeaway is that brands should focus on building relationships with customers over time rather than pushing offers too soon. I encourage viewers to consider how their own email marketing strategies might benefit from a more thoughtful approach.