video1.0<iframe src="https://www.loom.com/embed/50a298f1683a44c080f24f0ef470438b" frameborder="0" width="1152" height="864" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8641152Loomhttps://www.loom.com8641152https://cdn.loom.com/sessions/thumbnails/50a298f1683a44c080f24f0ef470438b-1715806314244.gif193.73In this video, I provide an overview of my process and how I work with startups at your stage. I share a case study of a confidential company I am currently working with, highlighting the tools and exercises I use to define problems, test hypotheses, and prototype solutions. I also discuss how I synthesize interview data and map it onto the product life cycle to identify opportunities for product-market fit. Additionally, I showcase a prototype for another client and touch on the importance of branding. Watch this video to gain insights into my approach and how I can support product leaders in the earliest stages.