video1.0<iframe src="https://www.loom.com/embed/51121cb861bc4205b3d4746f53d231f2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/51121cb861bc4205b3d4746f53d231f2-e9f4645f2dcce8b5.gif60.054In this video, I walk you through analyzing filtered funnel position data using the first selectable report type, focusing on the channel mix at each stage of the funnel. By scrolling down, you'll see the cross-channel distribution of middle and last touch points for new customers after engaging with a paid social ad. I explain how to interpret the data, highlighting that for customers who purchased in the last 30 days after engaging via paid social, the next touch point is often another paid social ad.