video1.0<iframe src="https://www.loom.com/embed/5149145b171d4ac3894207b69c8d66a7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5149145b171d4ac3894207b69c8d66a7-00001.gif375.729Hi, this is Colm Clark, and in this video, I'll be discussing a project I worked on as a content design manager at Intuit Mailchimp. The guided plan selector helps prospects who visit MC’s pricing page find the right plan based on their goals and needs. Through an interactive quiz, we gather information about their main goals, preferred features, industry, team size, and more. The goal of this user experience was to reduce the bounce rate on the pricing page and increase customer satisfaction by matching prospects with the plan that suits them best.