<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/51da14ed03974988b1adb9d706ad8aff&quot; frameborder=&quot;0&quot; width=&quot;3654&quot; height=&quot;2740&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>2740</height><width>3654</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>2740</thumbnail_height><thumbnail_width>3654</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/51da14ed03974988b1adb9d706ad8aff-d9734b510fd93b47.gif</thumbnail_url><duration>767.995</duration><title>Ken Playbook 6: Lead Magnets</title><description>In this video, I guide you through the process of creating effective lead magnets that go beyond the typical case studies and PDFs. I emphasize the importance of providing substantial value while ensuring scalability and quick consumption. We explore various types of lead magnets, including problem revealers, free trials, and one-step solutions, as well as advanced strategies like the Trojan horse method and developer ecosystems. I encourage you to experiment with innovative ideas, such as AI advisors and public-featured products, to enhance your lead generation efforts. Please share your thoughts and ideas on these strategies as you implement them.</description></oembed>