<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/534dbd2186954b80931e99c94ba56868&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/534dbd2186954b80931e99c94ba56868-eb87433187d0c37e.gif</thumbnail_url><duration>1297.24</duration><title>SEO Fundamentals: Demo &amp;amp; Walkthrough</title><description>This Loom discusses how to properly implement off-page strategies like backlinks and social bookmarking. The speaker explains that many people create bulk spam backlinks, which can be problematic, especially when a website isn&apos;t ranking well on Google. It&apos;s also explained that the purpose of backlinks is to increase indexing and trust, and that it&apos;s important to avoid posting false or useless posts. Finally, PJSU shares tips on how to use social bookmarking, business listings, forum links, and image infographics.</description></oembed>