video1.0<iframe src="https://www.loom.com/embed/5351daeda98a474095263383df91b3da" frameborder="0" width="1112" height="834" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8341112Loomhttps://www.loom.com8341112https://cdn.loom.com/sessions/thumbnails/5351daeda98a474095263383df91b3da-71c499f2ff2266ad.gif313.322This Loom focuses on how DTC women’s health brands can reduce skepticism and build trust in their advertising to improve conversion. Claire says the audience’s baseline is now skepticism, so ads that are over-claiming or not backed by science increase mistrust and regulatory risk, while compliant ads build brand trust and convert. She shares that she has analyzed over 100 hours of paid ads across fertility, hormone health, sexual wellness, and midlife care, and that she brings finance experience managing over $21 million and a product background building an MVP in two months. She also notes her approach blends creative strategy with deep customer research and psychoanalysis.