video1.0<iframe src="https://www.loom.com/embed/53992178cbc34ec68c021f705993a062" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/53992178cbc34ec68c021f705993a062-11f5b7ce6e9eb294.gif299.0654In this video, I provide an overview of our paid ads management for lead generation, specifically focusing on Facebook and Google ads for IP service businesses. We currently manage ads for around 80 to 90 clients, with two team members dedicated to this effort. I discuss our strategy of using three main ad groups and the decision to focus on performance max campaigns rather than display campaigns, as the latter haven't been effective for lead generation. I also highlight our budget management process and the tools we use for tracking conversions and leads. Please review the strategies we've implemented and consider how we can further optimize our campaigns moving forward.