<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/53db644b1300427ebb9564d1ccba8c2f&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/53db644b1300427ebb9564d1ccba8c2f-53a7ad6f1bcaa25c.gif</thumbnail_url><duration>310.166</duration><title>From Turnaround Specialist to Builder: Reclaiming Direction in a Noisy Market</title><description>In this video, I share a case study about a capable leader who, despite doing everything right, found himself misaligned in his career. After years of being pulled into turnaround roles, he realized he wanted to build in the digital health space. By applying the clarity to close methodology, we reset his positioning and messaging, leading to immediate market response and him landing his dream role as chief commercial officer. I encourage you to reflect on whether your brand assets reflect who you are today or a past version of yourself. If you&apos;re struggling to gain traction, let&apos;s connect and strategize your positioning.</description></oembed>