video1.0<iframe src="https://www.loom.com/embed/541a4a7db35649dfa07b6fa9ac247cb8" frameborder="0" width="1720" height="1290" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12901720Loomhttps://www.loom.com12901720https://cdn.loom.com/sessions/thumbnails/541a4a7db35649dfa07b6fa9ac247cb8-337af944d6b6d8d8.gif795.89This Loom explains how to use a top, middle, and bottom funnel in your Realtor content strategy to avoid getting no responses. It defines a funnel as the journey from a first time someone discovers you to becoming your client, and notes that the funnel is wide at the top because not everyone is ready immediately. Top of funnel earns first-time discovery and trust with content like local market updates, quick checklists, first-time buyer freebies, and saves or downloads without a phone call request. Middle of funnel builds deeper trust through testimonials, behind-the-scenes process content, and Q and A, while bottom of funnel is for conversion with proof such as recent homes sold and clear CTAs like booking a call or home evaluation. The speaker warns that posting only bottom-funnel offers or only education will eventually leave your pipeline empty.