<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/54246a5c984a42be88f1d6a1e8bdcb76&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/54246a5c984a42be88f1d6a1e8bdcb76-986ec032976b1642.jpg</thumbnail_url><duration>1154.393</duration><title>🟡 Follow-Up Sequences: how engagement, short-term, and long-term sequences work</title><description>This walkthrough covers how follow-up sequences work inside REI Pulse. When a lead ghosts or goes unreachable, you drop them into the Engagement Sequence which runs for 72 hours, automatically rolls into a 7-day Short Term follow-up, and then into a Long Term sequence that runs for up to a year. When a lead responds at any point, they get pulled back into AI Conversations for pre-qualification and land in Hot, Warm, or Pending Review inside Acquisitions. It also covers how to adjust message copy and send times, why Sunday outreach is avoided, and how drip behavior keeps your number healthy. To put it into action, select the follow-up sequence from the dropdown on the opportunity, or use the AI Seller Prospector to import and re-engage bulk lists.</description></oembed>