video1.0<iframe src="https://www.loom.com/embed/54bec57599a840a5a7c7f24aebc678e4" frameborder="0" width="2544" height="1908" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>19082544Loomhttps://www.loom.com19082544https://cdn.loom.com/sessions/thumbnails/54bec57599a840a5a7c7f24aebc678e4-52708c396663b695-full.jpg976.933This Loom explains six principles for visually intelligent website design, focused on creating calm, empathetic experiences that help visitors connect and take action. It frames good design as empathetic design that is kind to the nervous system, reducing online overwhelm so people want to read deeper. The six principles are SPACES: Spacing, Portioning, Alignment, Clarity, Energetics, and Scrollability, which are demonstrated through layout choices like chunking content to avoid walls of words, using contrasting section backgrounds, clear navigation and calls to action, and headlines that support scrolling. The creator emphasizes that users often scroll before they read, so content should be organized to make what matters most visible while maintaining depth.