video1.0<iframe src="https://www.loom.com/embed/54c890fdc1b542888d06546535b9ba1d" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/54c890fdc1b542888d06546535b9ba1d-425756536ef6fdc0.gif263.8155In this video, I discuss the importance of creating engaging email roundups, particularly in the B2B SaaS space, using a recent example that really stood out to me. The email design was fun and vibrant, making it feel good to open, unlike the typical plain text emails we often see. I emphasize that if you're going to do a roundup, you need to pull in meaningful data and present it in a way that connects with your audience—like showcasing impressive open rates, such as a massive 63.3%. I encourage you to think outside the box and not shy away from creativity in your communications. Remember, if you can't do it well, it's better to skip it altogether.