video1.0<iframe src="https://www.loom.com/embed/558bb52592944af7a7dc4190bcc7774a" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/558bb52592944af7a7dc4190bcc7774a-5acbbe384673ea2f.gif257.922This Loom shows how to analyze trade area segments to select and compare retail store locations using catchments. The creator adds a retailer in Analyze, illustrates the example with Rivendell Equipment Co., and reviews the top five stores by sales across 44 locations and 22 DMAs, where high-risers are 22 percent versus a 2.3 percent base for an index of 9.42. They then map the segments from the top five stores, select prospective store addresses, save them, and add a comparison to view segment and group level differences side by side. The comparison shows the sets have more educated urbanites (58 percent) and differences such as set B having more ultra-wealthy families.