video1.0<iframe src="https://www.loom.com/embed/55f24306debf475d879734ca80cbe7e9" frameborder="0" width="1866" height="1399" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13991866Loomhttps://www.loom.com13991866https://cdn.loom.com/sessions/thumbnails/55f24306debf475d879734ca80cbe7e9-3ece4be77bed2098-full.jpg387.367This Loom explains how the prospecting tool works as the first stage of the sales cycle to find and qualify potential customers. It actively searches for prospects that match an ideal customer profile by factors like industry, location, job title, and behavior, fills in missing contact details such as email and phone when available, and automates follow-up via email, SMS, or calls while monitoring engagement and ranking leads by likelihood to convert. In the platform, prospecting is found under the Marketing tab, where users click Add Prospect, enter a business name or keyword like “fitness center,” set a location such as Massachusetts within a radius up to 50 kilometers, and then select prospects to add. The tool can build segmented prospect lists with custom fields and tags, move prospects through pipeline stages, and use conversation AI, voice AI, and social outreach to engage leads.