video1.0<iframe src="https://www.loom.com/embed/5609d8bd62b34efd831b117706ccb1ae" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5609d8bd62b34efd831b117706ccb1ae-9855c4870e5983d6.gif316.544This Loom shows how to set up automations based on buyer activities triggered under a buyer contact. Viewers should go to Automations, then Buyers, select Activity Trigger, add an automation name, and choose triggers like incoming SMS and calls (for existing buyers) or outgoing call outcomes. It explains configuring a branch for an outgoing call outcome such as busy, adding delivery timing (day-based or delay-based), and defining steps like sending an SMS or email, changing buyer status, and notifying team members or assigning tasks. The Loom then demonstrates testing by running Try Calling a Specific Buyer and confirming the automation triggers and scheduled actions appear as expected.