<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/56c30eee01c04178918ed39351f8e1c5&quot; frameborder=&quot;0&quot; width=&quot;1296&quot; height=&quot;972&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>972</height><width>1296</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>972</thumbnail_height><thumbnail_width>1296</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/56c30eee01c04178918ed39351f8e1c5-9a3f5df3ce5b5a5c.gif</thumbnail_url><duration>272.063</duration><title>Part 1: What is Fromag.io?</title><description>This Loom explains why cheese producers should benefit from onboarding to Formaggio, a Vivino-style app for cheese enthusiasts. Founder Sam introduces the platform’s purpose: helping people navigate complex cheese names and ingredients by enabling reviews, cheese tracking, and competition on a global leaderboard, with a recent premium subscription offering advanced pairing options. He shares early traction, including 2,000 users worldwide, about 400 monthly users, cheese from 700 creameries, and representation across 665 countries. Sam emphasizes that creameries are central and that producers can help by owning and updating cheese and creamery information, with the next Loom covering the Clam-a-Creamery workflow and how to update listings.</description></oembed>