<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/575651a37a1e449db59d974f3617e323&quot; frameborder=&quot;0&quot; width=&quot;1788&quot; height=&quot;1341&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1341</height><width>1788</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1341</thumbnail_height><thumbnail_width>1788</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/575651a37a1e449db59d974f3617e323-b353a7148dc5ea58.gif</thumbnail_url><duration>661.933333</duration><title>1. Login, Navigation, Customers, Properties, and Contacts [Essential Web]</title><description>This Loom provides a first look at essential’s back-office training, starting with how to log in to grow.withessential.com and access the demo. It explains the main navigation, including the Customers page search, quick “+ New” creation, to-do notes, activity pulse, notifications, and an AI chat that can also help create records. The video then walks through the data structure, showing how a customer contains multiple properties and contacts, how property pages display jobs, quotes, invoices, a timeline, and reminders that also email based on personal notification settings. It concludes by demonstrating how to create a new customer, including required billing and property fields and the importance of contact roles at the customer and property levels, such as primary approval and on-site contact responsibilities.</description></oembed>