video1.0<iframe src="https://www.loom.com/embed/583324ca9ae5495b91bb68ee4d737470" frameborder="0" width="1874" height="1405" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14051874Loomhttps://www.loom.com14051874https://cdn.loom.com/sessions/thumbnails/583324ca9ae5495b91bb68ee4d737470-18c6db715c43425a.gif257.7086In this video, I walk through the campaign templates we set up for clients, focusing on landing pages and lead forms. I recommend launching a lead form campaign nationwide to generate activity and accumulate pixel data, and after spending around $100, you can compare the cost per lead and lead quality between lead forms and landing pages. The landing page home typically yields more qualified leads, albeit at a higher cost. I also highlight the importance of having both "no interest" and "all interest" ad groups within each campaign. Please review the additional modules for more details on swapping images and optimizing your campaigns.