<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/58c52bb915da4d57a66995f618194ce8&quot; frameborder=&quot;0&quot; width=&quot;1152&quot; height=&quot;864&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>864</height><width>1152</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>864</thumbnail_height><thumbnail_width>1152</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/58c52bb915da4d57a66995f618194ce8-00001.gif</thumbnail_url><duration>345</duration><title>Psycho-Analytic Engineering: Using Data to Differentiate Our Selves (Keynote Pitch, Coalesce 2021)</title><description>More powerful tools and shorter cycle times mean that we “get to” spend less time on coding SQL and “have to” spend more time understanding the deeper needs, motivations, and pain points of stakeholders. 
My thesis is that, in order to fulfill the bold promises we are making, analytics engineers will need to become “organizational therapists” who can embrace and reconcile the fragmented and contradictory aspects of our corporate personas.
https://ihack.us/2021/05/13/dbt-as-the-couch-for-organizational-therapy/</description></oembed>