video1.0<iframe src="https://www.loom.com/embed/58c8a68fe4684a64a772e2d476b08228" frameborder="0" width="1436" height="1077" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10771436Loomhttps://www.loom.com10771436https://cdn.loom.com/sessions/thumbnails/58c8a68fe4684a64a772e2d476b08228-90bf2908486975e7.gif111.719In this 20 minute e-learning course, built in one hour and 15 minutes for HubSpot sales and customer service reps, I walk through objection handling. First I reframe objections as buying signals so the mindset is right before tactics. Then we use the ACRE framework, practice the Big Five Objections with branching scenarios, and review a Don't Say That, Say This list plus a knowledge check. I also show ACRE works for CSM, and the close includes a 5 question knowledge check with an 80 percent threshold. No specific action was requested from you.