video1.0<iframe src="https://www.loom.com/embed/590f87153bb7492fbe50b03411278f73" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/590f87153bb7492fbe50b03411278f73-9f3aac1e9939ea91.gif101.653This Loom explains how to turn analytics into clear, confident business decisions. Cristina Montenegro describes her approach to ensuring that “data behind every number” is used to frame and communicate the real problem for decision makers. In a portfolio project, she analyzed a B2B operations funnel over 24 hours and found that more than 40% of deals were lost at the negotiation stage, making it the slowest and most expensive point in the pipeline. She emphasizes that the goal is not just reporting, but identifying where the problem lives and sharing findings effectively with both technical teams and leaders.