video1.0<iframe src="https://www.loom.com/embed/5959c417d9624c18b9d1bed23d626fc2" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5959c417d9624c18b9d1bed23d626fc2-bf735cf6cda1754b.gif285.333This Loom explains how to use a Black Friday and Cyber Monday game plan calculator to set profitable revenue targets. It walks through revenue target planning using last year’s Black Friday Cyber Monday numbers and inputs like growth goal, AOV, margin, list size, and ad spend, then checks whether the plan is profitable using a contribution margin example of just over $300,000 against top-line revenue of just over $1 million. It then covers an offer stack calendar that allocates revenue across phases such as warm-up, early access, launch, Thanksgiving Day, and Black Friday. Finally, it shows discount break-even tabs to determine how many units are required under proposed discounts, noting that at 30% off you may need a little over 2 times the units, and at 50% off about 11 times.