video1.0<iframe src="https://www.loom.com/embed/59d31b2aad8145f382a0bdef596c5ed7" frameborder="0" width="3340" height="2505" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>25053340Loomhttps://www.loom.com25053340https://cdn.loom.com/sessions/thumbnails/59d31b2aad8145f382a0bdef596c5ed7-4bd265b27aeefa07.gif205.621This Loom explains how to use the Reports tab to review event performance. It covers three report types: Sales (gross sales, net revenue, fees, and refunds, including that fees show zero if buyers pay 100 percent of fees), Sales by Ticket Type (ticket types, add-ons, units sold, refunded units, and each type’s share of total revenue), and Channels (how buyers found the event). The example given shows a TikTok Boost campaign on June 14 driving 2 units and 9 percent of sales volume. It also notes that 91 percent of sales came from direct or unknown channels and 9 percent came from other channels.