video1.0<iframe src="https://www.loom.com/embed/5a2cfb0d3c9541e2bf80979ba3e2a137" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5a2cfb0d3c9541e2bf80979ba3e2a137-1698287588849.gif335.25Hi there! I'm Ansu George from the RollWorks product management team. In this video, we'll be exploring an essential aspect of RollWorks workflow, which is nurturing contacts through marketing emails. I'll show you how to create a unique workflow or leverage pre-configured templates for quicker results. We'll dive into the custom trigger criteria model and discuss popular rules for crafting personalized emails. I'll also demonstrate how to tailor the rules to match specific interests and how to prevent reaching out to your own employees or competitors. Finally, we'll explore different actions, such as adding contacts to a marketing smart campaign or sending them to Salesforce or HubSpot. I hope you try this out!