video1.0<iframe src="https://www.loom.com/embed/5a3d0b05bc8143a5a76692700eaa9098" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/5a3d0b05bc8143a5a76692700eaa9098-7a4f4703562844d5.gif276.1In this video, I discuss my thoughts on a recent email from a brand I previously praised, focusing on their sixth birthday campaign. I highlight a mismatch in messaging, noting that using 'festive' may confuse consumers as it typically relates to Christmas rather than birthdays. I question the effectiveness of birthday emails in generating sales, suggesting that they often come off as self-serving rather than engaging for the reader. My key takeaway is that just because brands can celebrate their milestones, it doesn't mean they should if it lacks relevance to the audience. I encourage viewers to consider the consumer perspective when crafting such messages.