<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/5a487db09c54417d920574200a67fe70&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/5a487db09c54417d920574200a67fe70-496c9c72c937996a.gif</thumbnail_url><duration>141.509</duration><title>Defining Your Ideal Customer Profile</title><description>Hey everyone! In this video, I share insights on how to develop your ideal customer profile (ICP) using free resources from HubSpot. I also discuss the additional document we&apos;ve created that outlines customer segments and ICP issues, which has been beneficial for our clients. If you need further assistance or an outside perspective, feel free to reach out. I encourage you to utilize the free resources and let us know how we can help!</description></oembed>