video1.0<iframe src="https://www.loom.com/embed/5aa476dc8a644f3196e28838192d5954" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5aa476dc8a644f3196e28838192d5954-6fe7693dd4ea5282.gif96.156This Loom explains the three main revenue leaks in most indie beauty Shopify stores and outlines the automation system to fix them. It says that without a welcome sequence, abandoned cart recovery, and automated review requests, brands typically miss 15 to 25 percent of recoverable revenue. The creator describes a three email welcome flow with a sign up incentive, brand story, and a social proof email to drive the first purchase, noting this is a demo where the third email is not real. They also build abandoned cart recovery including a one hour reminder and a 24 hour incentive email via Klaviyo, plus an automatic review request after purchase to compound social proof over time.