video1.0<iframe src="https://www.loom.com/embed/5b1421db2b7b49cdbcdddd0752f2bea4" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5b1421db2b7b49cdbcdddd0752f2bea4-4945f1e88096dbc4.gif508.928This Loom explains the new kickoff form system by focusing on the URL Generator form that routes users to the correct funnel brief. It supports selecting express funnel versus new funnel brief, then generating a pre-filled URL based on choices like funnel name, client, and target date, with an example showing a July 20 target date and a waitlist build type. Express Funnels route to Express Funnel brief pages and include only New Follower Funnels, Two-Step Funnels, and Other Funnels, while other types use the standard New Funnel Brief. Behind the scenes, the form has two modes that fork the full form, pulls account and company name fields from Airtable with matching on either account or legal business name, and hardcodes funnel shape names and certain URL slugs for developer-only changes.