video1.0<iframe src="https://www.loom.com/embed/5b334e4c2a2c4faba9ec4716dc3bfaeb" frameborder="0" width="1334" height="1000" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10001334Loomhttps://www.loom.com10001334https://cdn.loom.com/sessions/thumbnails/5b334e4c2a2c4faba9ec4716dc3bfaeb-85068c20bd69479c.gif924.098In this video, I walk you through the retention tool in Hero, highlighting how email and SMS contribute to lifetime value (LTV) for customers. I discuss the importance of comparing current and previous periods to assess growth, particularly focusing on first order performance and cohort retention. I share key metrics, such as the total value of customers and average order value, and emphasize the need to drive repeat purchases. Please take a moment to review the data and consider how we can leverage these insights for our upcoming strategies.