video1.0<iframe src="https://www.loom.com/embed/5c17d34ccf7e42f2b242c05a1c25a8d7" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5c17d34ccf7e42f2b242c05a1c25a8d7-29b156411fdad0d8.jpg1275.11Alejandro Marín explica que después de 11 años en el negocio se asociaron hace tres años con el equipo de Máximo para abordar la adquisición de clientes inconsistente y el marketing ineficiente. Implementaron un CRM y, más recientemente, agentes de IA para automatizar el contacto inicial y la programación, lo que mejoró la respuesta de los leads, redujo la dependencia del teléfono y aclaró las citas. El centro reporta una mayor conversión a tratamientos de pago, mejor eficiencia operativa, crecimiento de ingresos medible y recomienda que otros centros adopten sistemas profesionales y automatizados de captación. ### Antecedentes comerciales y relación laboral previa 0:50 - Alejandro Marín reports the center (Institut Line, El Escorial) has operated 11 years and has worked with Máximo's team for 3 years. - The center focuses on aesthetic weight loss, skin adaptation after weight loss, personal and functional training. - They sought alternatives to inconsistent marketing and needed professional tools and follow-up to stabilize client acquisition. ### Intentos de marketing previos y problemas identificados 2:00 - The center tried traditional radio advertising but found it costly and inefficient for direct sales and client acquisition. - They tested community managers and social media providers who lacked professionalism, vision and consistent lead-to-sale processes. - Identified problems: high customer acquisition costs, discontinuity in sales and capture, and lack of regularity in follow-up. ### Adopción de crm y estandarización de procesos 3:43 - The center implemented a CRM to capture inbound calls, track and follow up leads, and create a regularized sales process. - Prior attempts at similar systems failed due to lack of continuity; this CRM provided consistent entry and follow-up of leads. - The CRM enabled better team coordination across capture, attention and sales functions. ### Introducción de agentes de ia y efecto en la gestión de leads 4:31 - At the end of the prior year they implemented AI agents to handle initial contacts and scheduling. - AI agents take deposits (10 euros) and can schedule appointments directly, accelerating the first conversation and entry into the sales funnel. - Result: faster lead management, reduced need for staff to monitor phones, and maintained responsiveness during weekends and holidays. ### Claridad en las citas y detalles operativos 6:05 - AI agents can define day, time and location for appointments, minimizing confusion about where to attend. - Staff now only need to make minor adjustments (reschedule or confirm) rather than perform initial booking work. - The automation reduces missed opportunities caused by delayed responses and customer impatience. ### Experiencia del cliente, retención y resultados de venta adicional 6:37 - The initial service experience is designed to demonstrate value and define available treatments, increasing likelihood of follow-on purchases. - Satisfied customers from first appointments are open to closing additional treatments if budget fits, avoiding discontinuities in care. - The initial session acts as a ramp to introduce longer-term treatments aligned with client needs and objectives. ### Impacto financiero y retorno de la inversión publicitaria 7:53 - Investment in advertising plus the service/CRM has produced measurable returns through client entries and a growing client base over months. - Moving from brand-focused advertising to appointment-driven capture multiplied benefits and increased treatment closure revenue. - Alejandro emphasizes the approach as the most effective sales method and recommends focusing resources on this model. ### Recomendación final y palabras de cierre 9:35 - Alejandro urges centers not to delay and to work with professional providers to implement CRM and AI contact agents to save time and costs. - Warns about opportunistic vendors and stresses the need to identify reliable providers that streamline processes. - Concludes with thanks and encouragement to continue the partnership.